Survey Results Very Positive

THANK YOU to the Gulf Islands Community and all of those people who took part in the recent Gulf Islands Community Radio Society’s survey. We finished compiling 429 surveys which were gathered from late October through December!

One thing that is apparent is the local station is missed and the vast majority of people are enthusiastic and behind bringing a live station back to the Gulf Islands!

The three top features requested were all local:

  • Local Updates on ferries, weather, emergency preparedness.
  • News About the Gulf Islands
  • Gulf Islands Community Events Calendar

Of key interest were the words used to describe local community radio.  Here are some of the keywords repeated most often in the comments:

  • Local (137)
  • Community (110)
  • Inform/Information (51)
  • News (47)
  • Music (40)
  • Connection/Connecting/Connect (39)
  • Events (36)
  • People (34)
  • Radio (34)
  • Island/Islands/Islanders (33)
  • Our (29)
  • Issues (27)
  • Interest/Interesting (24)
  • Need (21)
  • Content (19)
  • Service/Serve (17)
  • Support (11)
  • Friend/Neighbour (11)

The biggest single favourite genre of music was Classical Music, however, there were 5 different breakdowns of Rock/Pop genres, and the Rock/Pop combination was about double that of the Classical Music genre. Following these genres were Jazz/Blues, followed by Folk and then Worldbeat.

There were 22 foreign languages represented from respondents, where they noted they were fluent in languages other than English.  The highest ranking in order were French, Spanish, German, Russian and Japanese.

The majority of folks listen to FM radio at 322 responding yes to FM.  Following close behind are the AM camp with 210 folks saying they tune into AM radio. Internet Streaming and On-Demand (via Internet) were following with 92 and 72 respectively.

CBC had the most listenership and was by far the most preferred station. But there were a few notables, those being the former CFSI being the front-runner after CBC.  After CFSI as a favourite was NPR (National Public Radio) followed by “The Q” on 100.3 and “The Peak” on 102.7, CJJR “JR FM” on 93.7 for those listening to country and western, then a tie for The Co-Op Radio CFRO on 100.5, CFMI on 101.1 and CFOX on 99.3.

The number one reason for choosing the favourite station was the music. Other areas that were of key importance were Programming Content, News, and Quality of Service.

Community was seen as the primary difference between the Gulf Islands and Vancouver Island – mostly that the Gulf Islands are smaller and close knit. Being geographically isolated was cited next, especially from the smaller islands’ respondents.  Lifestyle was also a key indicator of the difference as well as culture and services (or limited services).

Respondents noted that local community information was they key piece missing from current radio services available to the Gulf Islands.  Also noted was that there was no programming for their needs. And a good number of folks cited they simply weren’t aware of what all was available to them.

Most popular programming features chosen were Local Information (ferries, weather, and power outages), followed local news about the Gulf Islands, and a Gulf Islands Community Events calender.  Following these top three were: News (Canadian & International), Environmental Issues Programming, Traditional Music Programming, Modern Music Programming. Rounding up the programming features were: Instructional, followed by Talk and/or Call-in, Youth Programming, Seniors Programming, and bringing up the rear was Religious/Spiritual Programming.

We had good representation from the outer islands, having made two different Queen of Nanaimo runs to Tsawwassen and back, and through those trips making connections with several of the smaller islands’ residents who took upon themselves to solicit more surveys from their islands.

Thanks again to all who participated in the survey.